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guarantees

Try It For 365 Days. If You Don't See Results, We'll Refund Every Penny — PLUS Pay For Your Trouble.

From: Modern supplement / Organifi style

RMBC Breakdown

Why this copy works — broken down by Research, Mechanism, Brief, and Copy layer.

R — Research

Research insight: Research shows that longer guarantee periods actually decrease refund rates. A 30-day guarantee creates urgency to evaluate and potentially return. A 365-day guarantee removes urgency entirely — the buyer forgets about the return window and keeps the product. Meanwhile, the long window dramatically increases conversions because the buyer feels zero time pressure to decide.

More guarantees examples

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Double Your Money Back If This Doesn't Work. No Questions Asked. No Fine Print. Just Return It.
guarantees Gary Halbert / Classic guarantee formula

Double Your Money Back If This Doesn't Work. No Questions Asked. No Fine Print. Just Return It.

R — Research

Research insight: Halbert's testing revealed that 'double your money back' outperformed standard money-back guarantees by 2-3x in conversion, while actual refund rates increased by less than 10%. The math is counterintuitive: a bolder guarantee generates far more incremental sales than it costs in additional refunds. The buyer interprets the bold guarantee as extreme confidence in the product.

We're so confident, we'll let your RESULTS decide. Use it for 90 days. If your [specific metric] doesn't improve, you pay nothing.
guarantees B2B SaaS / performance guarantee format

We're so confident, we'll let your RESULTS decide. Use it for 90 days. If your [specific metric] doesn't improve, you pay nothing.

R — Research

Research insight: B2B buyers are more risk-averse than B2C buyers because purchasing decisions affect their career. Performance-based guarantees outperform money-back guarantees in B2B by 2-4x because they address the real fear: 'If this doesn't work, I look bad to my boss.' The metric-specific guarantee ('your [specific metric] doesn't improve') shifts the burden of proof to the seller, which is exactly what the buyer's procurement process demands.