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RMBC Swipe File

DMCA Policy

Last updated: March 2026

Purpose

RMBC Swipe File respects the intellectual property rights of others and complies with the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. This policy describes the procedures for submitting a takedown notice if you believe content on this site infringes your copyright, and for submitting a counter-notice if you believe content was removed in error.

Takedown Procedure

If you believe that content on this site infringes a copyright you own or control, send a written notice to our designated DMCA agent (see contact below) that includes all of the following:

  1. Identification of the copyrighted work. A description of the copyrighted work you claim has been infringed, or if multiple works are covered by a single notification, a representative list of such works.
  2. Identification of the infringing material. A description of the material you claim is infringing and information reasonably sufficient to permit us to locate that material (e.g., the URL where the material appears).
  3. Your contact information. Your address, telephone number, and email address.
  4. Good faith statement. A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  5. Accuracy statement. A statement, made under penalty of perjury, that the information in the notification is accurate, and that you are the copyright owner or are authorized to act on behalf of the owner.
  6. Signature. A physical or electronic signature of a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.

Upon receiving a valid notice, we will remove or disable access to the allegedly infringing content and make a good faith effort to notify the content provider.

Counter-Notice Procedure

If you believe your content was removed due to a mistake or misidentification, you may submit a counter-notice to our DMCA agent that includes:

  1. Your physical or electronic signature.
  2. Identification of the material that was removed and the location where it appeared before removal.
  3. A statement under penalty of perjury that you have a good faith belief the material was removed as a result of mistake or misidentification.
  4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or, if outside the U.S., any judicial district in which we may be found), and that you will accept service of process from the person who submitted the original takedown notice.

Upon receiving a valid counter-notice, we may restore the removed content within 10–14 business days unless the original complainant seeks a court order to prevent restoration.

Fair Use

The RMBC Swipe File presents annotated breakdowns of published advertisements for educational and commentary purposes. We believe that this use may constitute fair use under 17 U.S.C. § 107, which permits limited use of copyrighted material without permission for purposes such as criticism, comment, teaching, and scholarship.

In evaluating fair use, courts consider four factors:

  1. Purpose and character of the use — Our annotations are transformative: they add educational commentary, structural analysis, and copywriting instruction to the original advertisements rather than merely reproducing them.
  2. Nature of the copyrighted work — The original works are published commercial advertisements.
  3. Amount and substantiality of the portion used — We reproduce only the portions necessary to illustrate the copywriting techniques being analyzed.
  4. Effect on the market — Our educational breakdowns do not substitute for the original advertisements or diminish their commercial value.

Notwithstanding our fair use position, we respect copyright holders' rights. If you believe your copyrighted material has been used on this site in a manner that goes beyond fair use, please submit a DMCA takedown notice using the procedure above.

Repeat Infringers

In accordance with the DMCA and other applicable law, we maintain a policy of terminating access for users who are found to be repeat infringers of the copyrights of others.

Designated DMCA Agent

Send DMCA notices to our designated agent:
DMCA Agent: [Name — update when RASF-hop resolves]
[Company Name — update when RASF-hop resolves]
[Mailing Address — update when RASF-hop resolves]
Email: dmca@[domain — update when RASF-hop resolves]

Note: This agent must be registered with the U.S. Copyright Office. Registration is pending (tracked as RASF-668).